Lead Profiles, Powered by AI

Intelligent data enrichment for deeper insights and smarter sales decisions.

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Transforming Lead Profiles with Data-Driven Insights

Formatics, a powerful lead enhancement platform crafted by Third Floor, transforms sales strategies by enriching prospect profiles with data from Zillow, LinkedIn, and AI-driven scoring. This seamless integration of key data sources equips sales teams with deeper, actionable insights, empowering smarter, faster decision-making.

The Need for Intelligent Lead Enrichment

Sales teams often struggle with incomplete data, limiting their ability to engage leads effectively. Formatics, created by Third Floor, addresses this gap by providing a tool that collects and enriches lead profiles with critical data points, empowering sales professionals with the comprehensive insights needed for smarter, more targeted decisions.

Designing for Data and Usability

As a Third Floor product, Formatics was designed with a focus on user-friendly functionality and data-centric design. The platform seamlessly integrates enriched data within an intuitive interface, simplifying the lead evaluation process and enhancing the user experience for sales teams.