Great, now what?

Before AI, the bottleneck was production. Getting from concept to finished output took time, money, and specialized skill. Rendering a 3D product shot took days. Editing a brand video took weeks. Building a website took months.

The production process itself acted as a quality filter. You couldn’t afford to produce bad ideas. You had to choose carefully before you invested.

Now production is nearly free. A hundred concepts before lunch. Product shots in minutes. A landing page prototype in an afternoon.

The bottleneck isn’t “can we make this?” anymore. It’s “should we?”