We have opinions.
Most agencies hide behind process decks and jargon. We’d rather just tell you what we believe and let you decide if we’re the right fit.
Great, now what?
Everyone has access to Midjourney, Runway, ChatGPT, and Sora. Anyone with $30 and a browser can generate the same output as any agency. So what are you actually paying for when you hire a creative studio in 2026? Not access to technology. Your nephew has that. You’re paying for judgment.
→ Read ArticleAI Slop is Quietly Killing Brands
The same AI tools that were supposed to elevate brand creative are flooding the internet with soulless, interchangeable content. Brands that spent years building a specific identity are watching it dissolve into the same generic output as everyone else. The word for this is slop, and most companies don’t realize it’s happening to them.
→ Read ArticleWe Put It in Our Own Commercial
Most agencies are using AI behind closed doors and hoping nobody asks. We put “Made with AI” at the end of our own commercial. We tell clients when AI is part of the workflow and when it isn’t. If your process embarrasses you, your process is the problem. Ours doesn’t embarrass us.
→ Read Article