We Put It in Our Own Commercial

Rendering that used to take three days takes three hours. Iteration cycles that used to cost a client $20,000 happen for a fraction of that. Production overhead that used to eat half a project’s timeline is mostly gone. We can explore ten directions in the time it used to take to explore two. Clients see more options, make better decisions, and get to market faster.

We also started training local models on our own library — 20 years of campaigns, brand systems, 3D renders, motion work, photography, design. All on our own hardware. Not stock. Not scraped images. Work we made and work we own. When our AI generates options, it draws from a specific standard. When someone else’s AI generates options, it draws from whatever the internet had to offer.

But the thinking didn’t get faster. The strategy didn’t get cheaper. The creative direction didn’t get automated. Those still take exactly as long as they always did. Because that’s the part nobody can shortcut.

We put “Made with AI” at the end of our own commercial. We tell clients when AI is part of the workflow. We tell them when it isn’t. Some projects are fully AI-assisted. Some are entirely human-crafted from start to finish. We assess every project individually and choose the approach that serves the work.

Most agencies won’t do this. They’re using the same tools behind closed doors and hoping nobody asks. They’re scared clients will think the work is worth less. They’re scared the industry will judge them.

We’re not scared of any of that.